Social Media

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

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Case Studies

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Social Commerce Best Practice Guide

As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Social strategy

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

Community Strategy Best Practice Guide

This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.


Webinar: Social Commerce - with Neil Perkin

Agenda Points:

– Social commerce strategy: developing a robust strategy to deliver objectives and build momentum, and ensuring that strategies are grounded in consumer understanding, effective channel selection and solid measurement

– Selling on the key platforms: setting up for success and optimising the opportunity for driving sales on the main social platforms

– Using influencer marketing in social commerce: understanding the role of influencer marketing through the customer journey, and how to utilise different models to deliver success

– Emerging models in social commerce: a look at the cutting edge of innovation in the area, and the new opportunities emerging from practices such as live and conversational commerce, social shopping, and in-app checkout

Influencer marketing

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Virtual influencers are helping brands to succeed in China

In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]

Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”

 ‌ The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.

Microlearning Courses

Social Media - Econsultancy's Internet Statistics Database

Find the latest social media trends - explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.

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