A day in the life of… Sarah Baumann, MD at VaynerMedia London
We recently caught up with Sarah Baumann, Managing Director at VaynerMedia, to find out more about her role, and how Covid-19 has impacted day-to-day working life.
Do agencies really need a ‘purpose’?
For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.
A day in the life of… Mike Petricevic, co-founder and creative partner at Waste
Mike Petricevic is the co-founder and creative partner at independent digital creative agency Waste. We caught up with Mike to find out more about his role, and how it has been impacted by Covid-19.
A Day in the life of… Richard Brosgill, Managing Director APAC & RU at ForwardPMX
Richard Brosgill is the Managing Director APAC & RU, at ForwardPMX, a global brand performance agency. We caught up with Richard to find out more about his role.
The digital transformation of media: How laggard advertisers lost out in the pandemic
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
A day in the life of… Simon Wilden, Partner, Goodstuff
Goodstuff is described on its website as the fastest growing independent media agency. Partner Simon Wilden joined in 2006 to develop the agency’s data and insight offering. We caught up with him to find out what his average day looks like.
Marketers on the new normal: Neil Davidson, CEO at Heyhuman
Neil Davidson is CEO at transformative communications agency HeyHuman. We asked him our usual set of questions, to get a feel for how he and his company are adapting to current circumstances. Here we go… Please describe your job: What do you do? I’m CEO and one of the owners of HeyHuman. My focus is […]
A day in the life of… Lindsay Turner, CEO, Spark Foundry
Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]
A day in the life of… Helen James, MD of Crispin Porter Bogusky, London
We’re taking a trip to Crispin Porter Bogusky today, to speak to London MD Helen James. She admits her friends think her job is ‘Madmen-esque’ – so hopefully they’re reading this and will get a better idea of what her average day looks like. Please describe your job: What do you do? I head up […]
The consultancy vs. agency debate: it’s all about effectiveness
Over the past decade, management consultancies have increasingly intruded onto agencies’ traditional turf, competing for media budgets and marketing operations engagements. No news there.
A day in the life of… Aidan Danaher, Account Director at Fifty Five and Five
Aidan Danaher works at Fifty Five and Five, an agency he says has “the most comprehensive selection of teas in our pantry that you could wish for.” Aside from making such bold claims, we found out what Danaher does every day and asked him for a few words of advice. Please describe your job: What […]
A day in the life of… Ita Murphy, CEO at Syzygy
Syzygy describes itself as ‘the human experience company’. The agency, part of WPP, employs 600 people across 8 global locations.