Kyle Cassidy is the user experience design (UXD) chief at Dept, an agency founded as recently as 2016, but which has become one of the fastest-growing digital agencies in Europe through acquisitions. Cassidy gives us a particularly revealing insight into the world of UXD in agencyland, from the skills required, to the bittersweet feeling of […]
Clients are taking back control of their relationships with agencies, who must adapt to being flexible and determined to succeed.
We’re lucky enough to be catching up with Dani Bassil this week, CEO of Digitas UK, one of the most respected marketing and technology agencies around. We asked her the usual questions about what she does, how she got there, and what advice she might have for marketers starting out. Please describe your job: What […]
Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minorities. We caught up with him to hear about what it takes to start your own thing… Please describe your job: What do you do? I run The Unmistakables, a cultural consultancy made up of minorities. We work with organisations who […]
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
The traditional agency offering has been shifting constantly in recent years.
Bridie Gallagher is Managing Director of Glass Digital, an SEO and digital marketing agency based in Newcastle-upon-Tyne. In this ‘day in the life’, she outlines what she loves about her job, and why she believes her company boasts the best and brightest digital marketing team in the North East. Please describe your job: What do […]
Ask an agency owner to name their biggest challenge and, chances are, business development will be up there. According to the Wow Company’s most recent Benchpress report, 44% of agencies named it their number one challenge (up from 38% in 2018).
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.
In only his first year as CEO of WPP, Mark Read has been voted by his peers as the industry’s most influential person (according to Econsultancy’s Top 100 Digital Agencies report, sponsored by MiQ).
Catherine Merritt is described on Spool’s website as a problem solver with global agency pedigree and startup hustle. After achieving her goals at one of the world’s largest PR firms, she went it alone to create a different kind of agency. Let’s find out more about what Merritt’s day-to-day looks like… Please describe your job: […]