How to maximise creativity within client-agency relationships
As a client, it’s often difficult to know how much freedom to grant your agency.
Even more things that I wish agencies understood about clients
I recently wrote a blog post that drew upon my eye-opening experience when I went client-side after a long(ish) career in agencies.
A day in the life of… Kimi Gilbert, Training & Development Director at The Future Factory
Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manages a team of five people who are undertaking lead generation for five different agencies.
Advertisers see media as a cost center and “complex headache”: report
Companies around the world will spend over half a trillion dollars on media this year, but according to the ID Comms 2019 Media Thinking report, advertisers largely see media as a cost to their businesses rather than an investment for growth, believe media is a “complex headache”, and view their agencies as commodity vendors.
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
What agencies should know about clients (but probably don’t)
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
A day in the life of… Jonathan Goodman, CEO at creative agency LIDA
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
A day in the life of… Dan Andrews, founder of content marketing agency The Tree
We’re hitting the agency world again today, meeting the founder and CEO of a content marketing agency. Dan Andrews tells us about life at the tree. (Remember, if you want to take part in this feature, get in touch.) Please describe your job: what do you do? Dan Andrews: I’m the founder and CEO of […]
Agencies: How to avoid the trap of ‘feast or famine’
Last year, my young family and I relocated from Brighton to the Leicestershire countryside.
A day in the life of… Director of Operations at Croud
Katherine Sale is Director of Operations at Croud London, a global digital marketing agency with the world’s first crowd-sourced network of digital experts. We caught up with Sale as part of our ‘Day in the Life’ column to find out what life at Croud is like and what her job entails. If you would like […]
A day in the life of… Founder and CEO of Zehner, a creative digital agency
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
In-housing complexity means brands must be open to hybrid agency model
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.