Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.
You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice.
I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh.
The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it’s not too early to start thinking about the future of data in a post-GDPR world.
Here are how first, second and third-party data will likely be affected by the game-changing regulation.
The world is awash in more data than ever and one of the reasons there’s so much of it is that companies have embraced the notion that data can increase the efficacy of their marketing efforts and drive sales.
But a new study published by Dun & Bradstreet and Forrester Research indicates that in the B2B realm, many marketers are relying more heavily on their intuition than they are on data when making decisions.
The GDPR goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world are receiving notifications of updated terms of service and privacy policies.
Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn’t abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.
Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.
With under a month until GDPR’s enforcement, what better time to live a day in the life of a privacy officer. Here’s what Harris-Newton gets up to…
In a late-2017 Econsultancy survey, one in six brand marketers stated that “data-driven marketing that focuses on the individual” was “the single most exciting opportunity” for their organisation.
Following the Cambridge Analytica/Facebook scandal, though, things have changed. Concerns about public sentiment now override maximizing the use of consumer data, leaving data-driven marketing with an uncertain future.
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
By now, you’ve probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails. These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation’s enforcement on 25th May 2018. In this article, I’m […]
News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘climate’ of social media and the addictive nature of the platforms.
The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.
Last week, Facebook’s CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.
That scandal, the largest the world’s largest social network has ever dealt with, has brought Facebook’s collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company’s public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.
The GDPR is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don’t have a physical presence in the EU.
That’s because the GDPR’s protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don’t face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.