Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.
So here’s the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.
The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.
While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.
According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more.
This finding comes from Econsultancy’s Marketing in the Dark report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in […]
Compliance will be one of the more unlikely buzzwords of marketing in 2018.
Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.
Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.
Here’s a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.
Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.
What do marketers need to know?
The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies.
Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that 75% of current marketing data won’t comply with GDPR.
In the last few days you might have seen an overlay banner in your Google Tag Manager account as below:
When it comes to the GDPR, there is a lot of confusion out there at the moment regarding consent or legitimate interest.
This blog post cuts out the crap and gives you the facts.
The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency’s value jump by over 500%.
Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it’s no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.
The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple’s Safari browser.
The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra.