The best digital marketing stats we’ve seen this week
Welcome to your weekly stats roundup. This week’s includes news about Instagram fakery, app downloads, mobile targeting, and lots more.
Super apps: How the rest of the world is following in China’s footsteps
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
EasyJet’s Head of Digital Experience on the importance of digital CX in travel
Dan Young is Head of Digital Experience at easyJet. He is set to speak at this year’s Festival of Marketing, all about the customer experience of easyJet’s native mobile app.
The best digital marketing stats we’ve seen this week
This week’s roundup includes lots of interesting stats.
How brands can drive loyalty through mobile messaging
In 2016, global mobile traffic to the web surpassed desktop for the first time.
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Why I love Citymapper’s user experience
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen.
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Burger King trolls McDonald’s with reverse geotargeting to promote its app
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
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Is TripAdvisor’s new social app the future of travel?
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.
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How retailers can prepare their mobile apps for Black Friday
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.
Nike’s new NYC store raises the bar for customized shopping experiences
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
Why is Facebook focusing on ‘time well spent’?
There’s mounting evidence to suggest that heavy technology use can be damaging to mental health.
A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.
How Uniqlo is personalising the shopping experience with Google-powered app
From Levi’s to Sephora – we’ve seen a number of retail brands launch AI-powered chatbots (for the purpose of offering styling tips and advice).
These chatbots are usually built within Facebook Messenger in order to target and communicate with shoppers through social media.