As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.
Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc.
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.
Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success.
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
On Tuesday, Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.”
On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
This report examines the business opportunities of local SEO and advises how to prioritise and build a local SEO strategy. It is intended to offer best practice thinking on how businesses can ensure that local SEO is a valuable investment of both time and money.
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google […]