Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Webinar: Implementing a CX Strategy
Drawing on Econsultancy’s new report on best practice in Implementing CX Strategy, this webinar covers the changing context for CX and CX Strategy best practice, as well as resourcing and trends.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Email Marketing Webinar
An email marketing webinar covering what’s new in email marketing that you need to know about, the latest data in terms of the utilisation and effectiveness of email as a marketing tactic and an examination of best practice using recent case studies.
Email Marketing: Webinar Resources
Webinar Recording Reports Referenced 2018 Email Marketing Industry Census Fundamentals of Email Marketing Digital Trends 2018 A Marketer’s Guide to AI and Machine Learning Email Best Practice Guide A Marketer’s Guide to the General Data Protection Regulation Email and eCRM Statistics
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Digital Shift Q2 2021 Chapter 2 – Real-world/digital integration
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
Webinar: Building a Digital Culture
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
Webinar: Digital Transformation: Agility and Innovation
Drawing on the findings of Econsultancy’s Best Practice report on Agility and Innovation, this webinar details practical ways for marketers and innovators to scale organisational and team agility.
SEO for 2021 Webinar
A webinar drawing on latest updates to Econsultancy’s SEO Best Practice Guide, covering topics including Google’s recent changes to ranking factors, the growth in search functionality through AI and updates to fraggles, from passages in search results to Google’s new ability to understand the content of video.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Digital Shift Report: Q1 2021
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
Best Practice
Practical reports covering all the core elements of marketing tactics
Trends Reports
The latest marketing and ecommerce trends and innovations
Digital Shift Webinar
A quarterly look at the important developments, trends and innovations in digital