The three stages of attribution that are crucial to success
I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.
Starbucks, Costa & Caffè Nero: how do they build customer loyalty?
The votes are in, the numbers are tallied and it’s official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.
Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.
Five bad habits that digital marketers should avoid
Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.
Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.
Using programmatic to join up the customer journey
Consumers often receive multiple messages from the same advertiser with no acknowledgement of previous engagement, so what could happen if people received ads in order, with each one building on the last interaction?
10 steps to email success at Christmas: part one
It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.
Retailers are already thinking about how they can captivate consumers and drive revenue this year.
With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.
Five tool sets for scaling your freelance business into a full consultancy
With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.
Why real-time marketing is critical to the modern brand
In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.
Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?
10 fascinating stats about the programmatic advertising space
Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.
With our one day conference, Get with the Programmatic, coming up later this year, I thought I’d take a look at some of the most interesting programmatic advertising stats from this month.
Master the basics for CRM success in Asia-Pacific
With over 1.4bn internet users and booming economies, Asia-Pacific presents an exciting challenge for ecommerce brands.
To take advantage of this opportunity, many brands are adopting high-end CRM solutions that provide structure and efficiencies to improve marketing automation.
Marketing Automation Buyer’s Guide: highlighting the human element of data-driven marketing
Marketing automation is hardly new.
But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.
10 behavioural marketing trends & talking points from Singapore
For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.
The conversations focused on email, marketing automation and behavioural marketing.
More than just a name: why is the name of your email programme so important?
It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email.
If you state your intent from the off, your path and destination (usually to conversion) are set.
It often helps me to think of my objective as being two sides of the same coin. My aim is to sell to interested customers and those same customers are also looking to make a purchase of the product I am selling.