Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.
But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).
Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.
I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud.
Donald Trump’s upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond.
China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population.
Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying.
Digital ad spend will surpass TV spend in 2016. But, of course, TV itself is not standing still.
Innovations in TV advertising continue, with addressable TV ads of particular note.
How do companies and people remain relevant during transformative times? Through reinvention.
It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.
I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing.
I’ve listened to programmatic experts discuss the problem of hiring an in-house programmatic team, and the consensus often seems to be threefold.
Hire people who know PPC, poach media-agency staff, or if that fails, hire young, smart people and train them up.
But what else is there to consider, not just attracting programmatic talent, but retaining it, too?
It goes without saying that the Chinese display advertising market is huge and evolving quickly.
With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are experimenting with programmatic to increase their reach.
Here are some key points about Chinese programmatic for the newcomer.
The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.
That includes marketers.
Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.
A key theme that came up several times throughout the day was what marketers require to get started.
The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994.
Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.
This is for a number of reasons.