Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.
It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.
Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels. However one method he neglected to cover is behavioural marketing, also known as behavioural targeting. In this post I’ll give a quick overview of how the technology works, as well as […]
In this post, I’ll look at the key issues marketers should consider when evaluating the reliability of social analytics.
Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.
It can also be further improved by tying in other demographic and contextual information.
For many businesses this end goal is still a long way off, but some marketing channels are being optimised using behavioural targeting.
Saying you do dynamic ads is like saying you do digital advertising. There are many different types and strategies for each.
In the future, all ads will be dynamic in nature, so you need to know what you’re doing and what makes sense for you.
The wearables market is one of the hottest today, and if the market is to live up to its potential, fitness trackers, currently one of the primary drivers of adoption, will have a lot to do with it.
Online media companies are becoming more creative with their ad offerings and Spotify is the latest to court advertisers with new ways of targeting users.
Facebook’s Custom Audience targeting feature is one of the social network’s most potent.
Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory.
Want to know what’s happening in the red-hot world of Asian digital marketing?
Well this summary of Econsultancy’s Digital Cream event in Singapore will help you to find out.
How do you speak to your customers? That’s a deceptively simple question…
We all understand the importance of tone of voice, particularly when it comes to customer service, but in an age of hyper-localisation it can be increasingly difficult for comms teams to communicate with customers in new markets.
Achieving a single customer view is supposedly the ultimate goal for digital marketers, but is it really feasible?
Building this complete, joined-up view of the customer is a costly and time-consuming project, and while some have made decent progress, others still have a mountain to climb.
A new report published today by Econsultancy and Innometrics investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail, among other challenges.
The Single Customer View report features in-depth opinions from senior-level executives working within ecommerce, online and marketing departments, from companies including Mothercare, Camelot, myHermes, EE, Clarins, Rank, Occam and Seren.
Here’s a brief summary of three topics investigated in the report…