Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues.
However, with so many ways to present product recommendations, I’ve decided to highlight four facts based on anonymous aggregated data collected from 50m sessions that were exposed to product recommendations.
Keeping these four facts in mind can really make a difference in generating what can be up to a third of your site’s revenue.
For a long time working with custom audiences meant that you would need to go through an approved advertising partner.
While this has its uses it was often prohibitively expensive, leaving many small and mid-size businesses unable to use this kind of targeting.
Recently Twitter has changed this, allowing self-serve advertisers to create and upload custom audiences.
I thought it would be useful to show you exactly how to do this.
Ask your average person born around the turn of the century, meaning this one, about ‘real time marketing’ and you’re likely to get a moralistic ear-raid.
They’ll talk about the theoretical evils of the NSA, randomly but comprehensively gathering personal data about any number of individuals supposedly in the name of our collective well being.
Even though almost everyone with a smartphone makes tracking their every move relatively easy with constant check-ins and status updates, there remains a deeply entrenched paranoia when it comes to any organization ‘spying’ on us citizens, even if we’re part of the problem by being so carefree in our digital communications.
‘We’ don’t want ‘them’ to be intrusive, but ‘they’ don’t want ‘us’ to remain elusive. Therein lies the philosophical paradox.
In short: How can an honest marketing scheme be pervasive without being invasive?
That is the rub, of course and it’s a sea of gray area that marketers must learn to navigate..
At Econsultancy we do a number of events and research focused on B2B marketing. Indeed the upcoming Festival of Marketing has a whole stage dedicated to it.
A recurring theme is the relationship between sales and marketing.
In most B2B organisations, sales is still the dominant function. We often hear that sales and marketing should work more closely to together, focus on the whole customer journey, establish agreed processes, terminology and definitions (what exactly do we mean by a ‘sales qualified lead’?), hand off points and so on.
Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions.
This post looks at the case for retargeting, the working behind it, and how to design ads.
Machine learning sounds like something that computer nerds do, but not marketers.
Well, here’s a dip-your-toe-in introduction to how anyone can use machine learning to improve their digital ad campaigns.
Machine learning is an intriguing topic. Whether you’ve read about US retailer Target discovering a young woman was pregnant before she told her parents or you have seen it in action with Amazon recommendations, it’s exciting to think that computers can do things which seem almost magical.
Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22’ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances.
In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and be deemed insane.
However, awareness of his own insanity is considered proof of a rational mind, thus making it impossible to escape his mission, a total and complete Catch-22.
No doubt, many marketers are feeling stuck in this sort of paradoxical situation when it comes to the competing goals of consumer privacy and personalization.
Contrary to some reports, display advertising is alive and well.
However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion.
Marketers grapple with digital everyday. Why? Because the laws of marketing have changed. These five laws can help you navigate the torid waters of today’s digital marketing.
Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of marketing, it’s a way to market.
It’s a contrast to traditional marketing in that it focuses on direct engagement with the intended audience. Digital is all about “talking with” whereas traditional marketing is all about “talking to.”
Understanding the customer journey and delivering relevant experiences has never been this critical.
Recent research by eBay and Deloitte revealed that a third of UK and German consumers used multiple channels when making recent purchases, with this rising to two in three for orders over £100.
This presents today’s marketers with a unique challenge. They need to deliver customer experiences that are coordinated across all channels, with personalised and relevant messaging and content.
Leading marketers must understand the value of these multichannel customer interactions and work towards ensuring seamless customer experiences.
Audience targeting is not new. However, the increasing complexity of the buying cycle now makes it much more challenging to execute.
How can marketers join the dots to find and engage desirable audiences?
Online shopping has become so much more than simply a place to buy.
Ecommerce websites are now places to curate brands and promote customer interaction and editorial content is a key tool to ensure consistent engagement for continued sales and results.
Here’s an overview of how you can use content to help increase conversion rates.