Susan Vidler is the Global Chief Research Officer at consumer insight and market research company, Toluna. We recently spoke with Susan about the importance of brand voice and why, more than ever, brands must demonstrate their true meaning in order to appeal to consumers. Here’s what she had to say, along with her thoughts on […]
Alex Gallagher is the chief strategy officer at UNiDAYS – an in-app marketplace that enables students around the globe to connect with over 800 brands. I recently spoke with Alex to find out more about his role, UNiDAYS’ growth, and the key to engaging Gen Z consumers. UNiDAYS has now expanded to 114 counties – […]
Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category and Gonnering’s experience working for the business, including his self-branding of ‘chief eudaimonia officer’. How does a DAM solution fit […]
Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]
Patrick Mareuil is Managing Director EMEA at Airship. We chat to him about privacy, how to optimise app experiences, and what marketers need to do differently in the months ahead.
Today we chat to Orsi Jojart, Associate Partner at McKinsey & Company and a leader in the Marketing and Sales Practice and McKinsey Digital in the UK. We ask Jojart about her data-focused role, what differentiates leading retailers right now, and what’s in store for the future of retail. Tell us about a typical working […]
Thomas Walters is the CEO & Co-Founder of Billion Dollar Boy (BDB) – a global creative influencer marketing agency that delivers end-to-end campaign management for top brands. I recently caught up with Thomas to chat about the evolution of influencer marketing, the key components of any successful campaign, and the trends to watch out for. […]
Nikki Hawke is the Chief Marketing Officer of Hivestack – a global ad tech leader in programmatic digital out of home (DOOH) advertising. We caught up with Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy. […]
Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with Louise to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. […]
Kimia Meshkinyar is VP of Global Product & Revenue Marketing at Uberall, a global SaaS company that provides ‘Near Me’ marketing solutions for brands and retailers. We find out more about Kimia’s role, discuss the importance of local brand experiences, and how the predicted future of retail will impact marketing.
Today’s ‘Day in the Life’ features Raphael Rodier, who is the Global Chief Revenue Officer at mobile brand advertising company Ogury. We chat with Raphael about his career journey so far, what motivates him most, and how brands can continue to create stand-out experiences in a cookieless world. Please describe your job… what do you […]
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]