Since Instagram Stories launched in August 2016, the feature has garnered 150m daily users – the same number Snapchat reported for the entirety of its app in June.
Ahead of Snapchat’s highly anticipated IPO, there have been suggestions that the platform’s popularity is dwindling in light of Instagram’s success.
It was a rather surreal month all round, wasn’t it?
Here’s a little look back at some of the shenanigans that occurred on social media during January, from the sublime to the downright ridiculous.
Forget New Year’s resolutions – it doesn’t seem like a month can go by without someone giving up a vice in the name of charity.
In recent times, sponsored abstinence events have exploded in popularity, with everything from coffee to meat being relinquished for a good cause. Sugar is the latest culprit, with Cancer Research encouraging people to get involved with Sugar Free February.
Emojis seem to be part and parcel of social media marketing these days.
Whether it’s a customer service reply or big announcement, brands often feel that a tweet is incomplete without an emoji to punctuate it.
As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns.
The process isn’t always easy, of course.
If you work in social media, explaining your job can be a frustrating experience – especially to family members who probably assume that you just use Facebook all day. For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails. To clear things up, I thought I’d […]
Vice is the latest online publication to scrap its comments section.
In a statement announcing the news, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.
A running theme in our latest Social Media Quarterly is how platforms are reducing harassment and increasing support for users online.
For more on this topic, and the very latest news and stats from the world of social media, you can download the full report here.
The rise of chatbots has been cited as one of the main social media trends of 2016.
With Facebook recently announcing that it has enabled payments via bots in Messenger, we can expect to see even more companies getting involved in the new year.
Not many people will be sad to see the back of 2016.
So, why not take the opportunity to look onwards and upwards into the year ahead?
In the latest instalment of our yearly roundups, we’re looking back at the biggest trends in social media from 2016.
From the demise of Vine to the introduction of Instagram Stories – there’s been lots going on. But what were the most important developments?
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.