At Day Three of the Festival of Marketing 2020, IAB UK’s Chief Marketing Officer James Chandler sat down with Matthew Bushby, UK Marketing Director at Just Eat, aptly just around lunchtime, to talk TV advertising, digital brand-building, and the changes that Just Eat has observed in the nation’s ordering habits as a result of Covid-19 and the lockdown.
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.
Many businesses have seen their customer journey transform and in some cases, become unrecognisable due to the Covid-19 pandemic, with digitisation and the need for social distancing giving rise to different habits and ways of doing things.
On day two of the Festival of Marketing 2020, Ashley Friedlein, founder of Econsultancy and Guild, chaired a discussion with the CMOs of two leading global companies – Tamara Rogers, CMO at GSK, and Julia Goldin, Global CMO at Lego – all about the subject of customer-centricity.
Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace that supports 5,000 small creative businesses in the UK. She appeared at the Festival of Marketing to discuss how the pureplay reacted to the coronavirus crisis and relied on the agility of partners to innovate new products and expand into new categories.
Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers.
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.
On day one of this year’s Festival of Marketing, Industry Manager for Console and XP Gaming at Facebook, Ciaran Norris, provided insights into the evolving gaming industry and the changing face of its most engaged consumers.
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots.
Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explained how he has found success in driving transformation change in large marketing organisations.
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.