Scope’s digital team on how brands can improve their online accessibility
A staggering 98% of homepages from one million popular websites failed to meet legal accessibility standards, research by WebAIM concluded in February this year.
How Dixons Carphone changed its culture around digital transformation
Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second. Where do you begin?
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How Honda UK cuts through the noise with agile content and brand storytelling
We’ve all heard about how the internet is being inundated with more content than ever before.
How to maximise creativity within client-agency relationships
As a client, it’s often difficult to know how much freedom to grant your agency.
Depop’s Head of Digital Marketing: Content teams need the “freedom to create”
Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community.
How the team behind NHS Digital transformed the UK’s online health service
NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best-known institutions”.
How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling
Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling.
Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success
Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’.
A day in the life of… Adrian Mooney, Global Marketing Director for Digital at Britvic plc
Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019. […]
Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience
Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets.
Five unmissable speakers at the Festival of Marketing 2019
The Festival of Marketing returns October 10-11 in London and the agenda has just gone live.
GSK’s Louise Kristensen on the definition of personalisation
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.