Dan Young is Head of Digital Experience at easyJet. He is set to speak at this year’s Festival of Marketing, all about the customer experience of easyJet’s native mobile app.
Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019.
Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator.
Talking about cars is not really my thing. Parking, on the other hand, I find strangely fascinating.
Karl Boyce, Head of Digital and CRM at Domino’s Pizza Group, spoke at the 2018 Festival of Marketing about how the world’s number one pizza company is aiming to become ‘The Official Food of Everything’ via the power of social media. But how is the brand accomplishing this?
Frozen fish fingers: not the sexiest of foods.
It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity.
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.