The benefits and challenges of programmatic TV advertising: a beginner’s guide
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
This short briefing gives an overview of user testing to help marketers understand the discipline.
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
Direct-to-consumer (D2C) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.