In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
Yesterday the news broke that retailer Marks & Spencer will be deploying artificial intelligence in its call centres in a bid to modernise its infrastructure and handle a greater volume of incoming calls.
Last month, China Construction Bank (CCB) opened the first fully-automated bank branch in China.
Customer service has traditionally focused on issue resolution and has been reactive to customer queries.
A customer calls, emails, or posts to social media, and the brand responds.
We’re constantly hearing about the downsides of artificial intelligence.
According to PwC, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.
Marketers have the newest technologies at our fingertips that allow us to create and personalize experiences that are truly centered around individuals – a mix of data, artificial intelligence and machine learning capabilities are constantly expanding the experience possibilities.
But here’s what we need to be increasingly careful about: This new technology enables a level of automated marketing that puts brands at risk of appearing unthoughtful.
The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.
When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation.
According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.
The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.
Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal ‘attention barrier’.
This is a mental state which protects consumers’ mental resources from all of the irrelevant messages and advertisements flashed at them online.
The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.
That includes marketers.
CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness.
CRM software often have a multitude of features, many of which are rarely used by sales teams.
Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support.