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The Great Firewall of China 2017 update: The good and the bad

The Great Firewall of China (GFW), called The Golden Shield Project in China, is a censorship and surveillance project which intends to block information and data which is considered unfavorable by the government.

Regardless of the politics behind it, the GFW is a nuisance for Western brands trying to access China as many of the sites which are used in the West are unavailable in the country. These include core internet services such as Facebook, Google, Twitter, Snapchat and YouTube as well as many Western publishers.

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A recipe for the MarTech Layer Cake

Today’s “marketing stack” really consists of three individual layers.

Data management contains all of the “pipes” used to connect people and identity together; orchestration ties all the execution systems together to reach customers at the right time and channel; and AI is the brains behind the stack.

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The future of retail: Is your business prepared?

With a number of presentations at Retail Week Live 2017 highlighting how technology is changing the way retailers engage with customers, the question was asked whether businesses are fit for the future.

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The best APAC digital marketing stats from February 2017

Buying cars online in China, assessing Facebook video view metrics in Australia, remembering the power of the good old TV in rural India.

There’s plenty of interesting stuff in this month’s Asia Pacific stats roundup. Dig in, and do remember to check out the Internet Statistics Compendium if you are left wanting more.

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Jo Malone announced as first headliner for Festival of Marketing 2017

Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.

The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.

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Get a free taste of Econsultancy training at London’s Marketing Week Live

Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.

The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.

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The digital deluge is making a case for just-in-time marketing

Some of today’s most successful marketers can attribute their achievements to decade-old wisdom dating back to post-war Japan’s ‘just-in-time’ approach.

In those days, manufacturing organizations learned to trim their inventory and produce only what their customers demanded, at the right time, and with the highest level of quality.

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The best APAC digital marketing stats from January 2017

Do Australian B2B marketers lack strategy? Are Chinese advertisers focusing on the right trends for 2017?

January’s roundup of digital marketing stats from APAC includes some fascinating studies. As ever, if you want more stats, check out Econsultancy’s Internet Statistics Compendium.

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Merry Christmas from Econsultancy, see you in 2017!

Well, Christmas is nearly upon us, and what a year it’s been.

But it’s time to forget all the weirdness and sorrow, and prepare instead for a few days of merriment with our loved ones.

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What should marketers be paid in 2017?

Every year we conduct a survey to find out what marketers of all shapes and sizes, or rather titles and specialisms, are getting paid.

The 2017 Salary Survey is now open, so please do take part and contribute to making this as comprehensive a study of our industry as possible.

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The winners: Masters of Marketing Awards 2016

This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.

The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.

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A day in the life of… Digital Marketing Manager at Currency UK

Sarah Watts-Read is Digital Marketing Manager at Currency UK.

So, what is it like working in digital in a regulated industry and within a relatively small team?

Let’s find out…