With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex.
We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns.
Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.
The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.
As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (buy your tickets here).
We’ve already made some fantastic announcements about this year’s Festival of Marketing.
Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.
But now the full agenda is live, showcasing more than 200 speakers over 12 stages.
Silicon Valley icon Steve Wozniak will headline this year’s Festival of Marketing.
The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.
Last week saw the publication of the 2016 edition of Econsultancy’s Top 100 Digital Agencies Report.
A report which, by its nature, features the largest, most established and successful digital agencies in the UK, the Top 100 also features a number of the little guys.
These upstarts are potentially destined to be vying for the ranking’s top spots in the years to come.
In case you missed the news, last Thursday the UK voted to leave the European Union.
The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next.
For tech enthusiasts and professionals, all eyes were on Apple’s annual WWDC event yesterday.
For many, the hope was to see Apple’s developments in AI, home automation and the advancement of Siri.
The deadline for entry to The Masters of Marketing Awards is this Friday (June 17th).
Here’s why you should enter.
At Econsultancy’s Future of Digital Marketing conference next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry.
And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June.
It’s been a busy month at Facebook, and that’s before it got accused of censoring certain political views.
Let’s look at some of the biggest changes recently.
We’re looking for a new writer for the Econsultancy blog, to work in our London office.
Are you interested?
It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.
In order that our cherished audience doesn’t miss out on any digital marketing gold while they’re celebrating Christmas and the New Year, we’ll be signing off until January 4.
That’s right, no new posts or Daily Pulse newsletters for an entire week.
This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.