It’s no secret that it’s hard for large organizations to create meaningful, harmonious digital experiences for their customers.
The constraints of legal, PR, YBO (Your Boss’s Opinion) and sometimes plain old bureaucracy are, for many companies, incredibly limiting.
The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.
The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy’s The Digitals, and seek to showcase the best work all year round through both publications.
Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.
The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.
Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.
The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.
The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing!
The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.
It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.
We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.
But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.
It is now just under six weeks until our Festival of Marketing on 11-12 November at Tobacco Dock in London.
Which ten sessions top my list to attend at the Festival of Marketing?
It’s a tough one. Partly because there are over 200 to choose from. Partly because I have programmed quite a few of the sessions so am biased.
But I find I have had to fire Lord Sugar from my top 10 (sorry Sir Alan), and even Monica Lewinsky does not make the cut even though I’ve heard she is a great speaker. I have also cheated by sneaking in a few “honourable mentions” without counting them in my ten.
I like to attend a mix up the more serious, authoritative, immediately useful and valuable, with the new and inspiring. So I have grouped my ten picks under a few headings:
It’s important to involve HR in your digital transformation plans so they’re on board with requirements that are likely to come their way in terms of resource and up-skilling.
One thing we see often is the misunderstanding of what skills you need and that alignment with what’s insourced and outsourced as part of any transformation, since that will have an impact on the type of knowledge and capability you’ll need, either specialist (deep) or generalist (broad).
Marketing in an increasingly multichannel environment is a complicated task.
Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.
Uber proved that applying new technology to an old industry is a recipe for a successful startup.
Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models.
An impressive 73% of our survey respondents say that cross-channel interactions have a major impact on increasing conversions.
This is according to our brand new Cross-Channel Marketing Report 2015 produced in association with Oracle Marketing Cloud.