Mobile is a key area of focus for ASOS.
It’s not hard to see why – 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80 minutes in the app each month.
A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.
Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.
With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.
That’s obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.
ASOS uses a combination of best practice design, quirky copywriting and micro UX to create a simple and fun checkout experience.
Here, I pick out eight features that make the ASOS checkout great.
(p.s. if you have created a great user experience recently, you’ve got until June 17th to enter the Masters of Marketing Awards)
How do you combine functional and engaging content to create a great digital customer experience?
Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.
Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China’s Tmall.
Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.
But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?
ASOS is calling time on its Chinese adventure.
It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff will go.
Here are five reasons ASOS pulled the plug.
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I’ve had a skirt through and picked out some interesting bits you may or may not know about digital in China.
Everybody loves a bit of interaction with a website. Although scrolling experiences aren’t for everyone, mouseover effects have been established for a long time.
As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.
Of course, these are on desktop, where most ecommerce sales occur (for now).
Forcing people to register before purchase can be a barrier to conversion, so many ecommerce sites offer a guest checkout option.
This has been the general trend from retailers, so it’s a surprise to see ASOS moving away from this.
So, is this a good idea?
Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff.
Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.
Valentine’s Day is on Saturday but most retailers have been gearing up to it for several weeks.
I received my first Valentine’s promotional email on January 19, close to a month before the day itself.