The changing face of social content
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
Ecommerce Quarterly Q3: Tech platforms innovate as coronavirus fuels ecommerce
A running theme in Econsultancy’s Ecommerce Quarterly Q3 report is the acceleration of online shopping since the coronavirus pandemic began, and how tech platforms are introducing new features accordingly.
Why now is the time to invest in programmatic OOH
Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.
The growth of social messaging and chat
This briefing covers messaging trends during lockdown, growth of popular new apps, and wider trends in the space, and is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall.
Four things that marketers need to know about Reels, Instagram’s answer to TikTok
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
Does the Better Health campaign strike the right tone, and how might a junk food ban impact the ad industry?
The UK government has announced plans to ban the advertising of junk foods online and on television before the 9pm watershed. At the same time, the government also suggested that it is considering a blanket ban on all online advertising of sweets and fast food.
A day in the life of… Tony Whittingstall, Global COO at FirmDecisions
Tony Whittingstall is Global COO at FirmDecisions, the marketing contract compliance specialist. With so much upheaval amongst budgets and planning, we found out what auditing looks like now.
Uncertain times demand efficiency and effectiveness in media planning
Transparency across media planning and spend has always been critical for marketers. This has been a long-standing challenge – according to ISBA’s May 2020 study, “15% of advertiser spend – an “unknown delta”, representing around one-third of supply chain costs – could not be attributed.” Now, with change brought on by the Covid-19 pandemic, marketing […]
The digital transformation of media: How laggard advertisers lost out in the pandemic
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
The Animal Crossing phenomenon: More than just good timing
If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.
A day in the life of… Justine O’Neill, Director at Analytic Partners
Justine O’Neill is Director at Analytic Partners, a global analytics consultancy and technology company. We caught up with O’Neill to find out how what her average day looks like at the moment, and how her firm’s clients are coping.
How the growing threat of digital protectionism could affect marketers
The world has been an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.