A day in the life of… General Manager EMEA at Hootsuite
Rob Coyne is the General Manager for Europe, the Middle East and Africa at social management platform Hootsuite.
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In push to rein in tech companies, lawmakers target dark patterns
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
A day in the life of… Global Strategy & Insights Director at Monetate
In this ‘Day in the Life’ interview, Simon Farthing gives us some excellent insights into his work at Monetate, including some advice on productivity and how to get started in ecommerce. If you’d like to appear in this feature, get in touch. Please describe your job: What do you do? Simon Farthing: I am our […]
How the Humor Styles Questionnaire can help B2B marketers bring the funny
B2B marketers are worried about offending audiences with humor. What’s new?
A day in the life of… CEO of Location Sciences
Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data
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PayByPhone’s UK CEO on the company’s obsession with UX
Talking about cars is not really my thing. Parking, on the other hand, I find strangely fascinating.
A day in the life of… COO at a digital media and technology consulting firm
Our latest interviewee is Lars Noordewier, COO at Digital Decisions.
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Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
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What’s going on at Facebook, and will it affect advertisers?
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
The perils of using location data
Long before the internet was invented, there existed an adage about the importance of “location, location, location”.
A day in the life of… Consumer Marketing Director at BT/ BT Sport
We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport.