Econsultancy’s Best Practice Guides are extensive how-to reports authored by and featuring industry specialists from brands, agencies and technology companies.
Econsultancy’s Trends Reports are based on in-depth surveys of senior marketers and digital professionals, and cover topics from customer experience to digital transformation.
Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report discusses the role of segmentation and personalisation in email marketing. It covers the different approaches, examines the use of machine learning and generative AI in automation, and looks at the impact of data privacy challenges.
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at setting goals, choosing metrics and measuring performance. It also shows brands how to align their email marketing programmes with broader business objectives, and how to create effective performance reports.
Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.
Customer lifetime value is a powerful measure. Using CLV as a lens brings a company’s most valuable customers into focus and guides businesses to invest in the long-term. This best practice guide looks at the business benefits of using CLV to drive future growth, with practical guidance on strategy and approaching CLV calculations.
