H2 2023: Understanding the Changing Digital Advertising Landscape

The potential to reach and engage more customers online has grown, with more marketers shifting their budgets to digital advertising. Forecasts are for digital advertising to account for 69% of overall expenditure on media advertising spend in 2023.

As digital media is increasingly where audiences can be found spending their time, marketers need to reach these audiences effectively. This 60-minute session will focus on how businesses can go about this and will draw on insights from Econsultancy research.

It will cover:

  • Key digital advertising trends and growing areas such as video, mobile, paid search and social advertising.
  • Key considerations when creating a digital advertising strategy.
  • Key considerations around measuring success.
  • The future of digital advertising and retail media.


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Paid Search Best Practice Guide

Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.