RainFocus is a ‘unified events and marketing’ platform that enables companies to integrate ‘events’ into their martech stack and their customers’ journeys. I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in […]
Amanda Kleha from Figma, the cloud-based design tool, talks to Econsultancy about the company, and the importance of design, particularly of digital experiences, and the nature of collaboration during the pandemic.
Ello Media is a Manchester-based agency that specialises in acquisition, engagement and loyalty schemes. I recently sat down with Anwar Sultan, Ello’s chief digital and strategy officer, to find out what he thinks is the real key to loyalty – and how CX will evolve this year. What would you say are the biggest factors […]
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. I recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector. How has the past two years impacted Ramarketing (and the wider […]
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Tell us about your […]
I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Magnite. We discuss his role, the impact of new privacy measures, and the future of programmatic.. What has been your biggest achievement since you’ve been at Magnite, and can you explain your role? Magnite was born by bringing […]
Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands. I recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best harness new technologies and storytelling trends within the sector. Tell us about your role (and […]
Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the future of the industry. Tell me about your role… what does a typical day look like for you? In April […]
Santi Sarapinas is a creative technologist and director of visual communications agency, Vismedia. I caught up with Santi to find out more about his role, the benefits of mixed reality for brands, and the technologies that are driving the industry. What does a Creative Technologist do, and how does your role fit in to the […]
Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. Tell us about eyezon, and more […]
Michael Collett is the co-founder and CEO of Kin – a new private social networking app designed for families. We caught up with Michael to discuss the motivation behind Kin, the importance of privacy, and his thoughts on how social media will evolve in future. What led you to create Kin – what was your […]
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]