Professional Services

Global cyber-security firm overhauls first-party data strategy to boost sales leads by 77%

Summary Online privacy regulations are increasingly reducing marketers’ access to third party data. Global cyber-security company F5 therefore wanted to future-proof its online audience engagement and digital advertising strategy by optimising its approach to first-party data. However, the company was focusing its data analysis on online first-party data and ignoring offline customer data, which meant […]