According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
Daniel Gilbert, CEO at Brainlabs, has been a valued contributor to Econsultancy for a few years (writing about topics such as biddable media strategy, modern marketing and GDPR).
In 2018, the global mobile internet population stands at some 3.7 billion unique users, and users spend a reported 69% of their media time on mobile devices.
Mary Keane-Dawson believes that something is fundamentally broken about the way we advertise.
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers.
Content is still “king” – and we need more of it than ever before.
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices.
Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change of role, don’t forget to check the Econsultancy jobs board).
Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to…
It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far.