a day in the life

Qudo’s Mihajlo Popesku: ‘Data privacy concerns have created a greater need for zero-party data’

Mihajlo Popesku, Deputy CEO and Chief Research Officer at Qudo, says, “data privacy concerns have created a greater need for zero-party data” and that “by collecting anonymous data with the consent of participants, research houses can build precise consumer groups.” He likens this precision to “a glass of water” for the thirsty, in contrast to […]

A day in the life of… James Ramsden, ECD at Coley Porter Bell

James Ramsden is Executive Creative Director of branding agency Coley Porter Bell. We asked Ramsden about his role, about immersive brands and design-centred campaigns, and his predictions on what’s to come in the industry. Econsultancy: Tell me about your role – what does a typical day look like for you? James Ramsden: If I’m at […]

Ogury’s Ossie Bayram on cookieless advertising: the industry is ‘at a crossroads’

Ossie Bayram is UK Country Director at mobile advertising company Ogury. We caught up with Ossie to talk about all things adtech, including privacy, personified advertising, and ad fraud. You’ve previously talked about a “wholesale reinvention of the advertising industry” – what do you mean by this? “The adtech industry is currently at a crossroads. […]